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THE POWER OF...// "FARA Boutique."// by Kelly Mason

Updated: Nov 23, 2020


LANA DRESS • MASALA TIE DYE

https://www.faraboutique.com/collections/dresses/products/silk-lana-dress-masala-tie-dye




Last year my first season in Goa was about to come to its end. I found myself roaming out of my comfort zone of the Mandrem Beach area where I was no longer teaching Yin Teacher training's and found I had more time on my hands before I was to fly back to the UK. This was the moment I stumbled across a magical place during one of my long bicycle rides...



A place called Alchemy Goa.



A boutique store facing the Ashvem beach and ocean.

The building itself was beautiful and at a moments notice I found myself inside exploring and admiring the garments of both the FARA and Studio TIA brands.



This article is for FARA Boutique to share with some of their beautiful offerings and a small writing about their Brand...




"Designing clothes for the nomad at heart, sensual and fashionable; FARA chooses handcrafted fabrics and a conscious cut - tapping into our spirit of adventure and exploration."


"Made for floating along a sun setting beach, dancing  like nobody's watching or venturing far and wide, The vibrant, joyful, expressive part of us that emerges on holiday, when we give ourselves space to relax and simply be."


"A place to lose and find ourselves, to feel creative, strong, wild and free."


https://www.faraboutique.com/blogs/blog/fara-boutique-who-where-and-what-we-believe-in






LANA JUMPSUIT • PALE GREEN

https://www.faraboutique.com/collections/jumpsuits/products/lana-open-back-jumpsuit-pale-green




LANA DRESS • MASALA TIE DYE

https://www.faraboutique.com/collections/dresses/products/silk-lana-dress-masala-tie-dye




I came to very quickly adore everything about this brand, not only everything about their beautiful designs and prints but also their philosophy and more specifically their passion and drive to create what they created through the FARA brand and their vision.


For a glimpse into one of my favourite ethics of a good company and why I love to support such a brand you can read one of their latest blog posts by clicking the link below.


Here they write about the importance of a sustainable and conscious brand choosing the most ethically sourced materials including their use of the Wonder material that is HEMP and in addition within this writing they have further detailed how you can become a more conscious consumer to help support and raise awareness in sustainable fashion - something the brand hold in high regard.



https://www.faraboutique.com/blogs/blog/choose-hemp



LANA DRESS • MASALA TIE DYE

https://www.faraboutique.com/collections/dresses/products/silk-lana-dress-masala-tie-dye


LANA DRESS • TOURMALINE TIE DYE

https://www.faraboutique.com/collections/dresses/products/lana-open-back-dress-tourmaline-tie-dye




LANA JUMPSUIT • PALE GREEN

https://www.faraboutique.com/collections/jumpsuits/products/lana-open-back-jumpsuit-pale-green



LANA DRESS • MASALA TIE DYE

https://www.faraboutique.com/collections/dresses/products/silk-lana-dress-masala-tie-dye



LANA JUMPSUIT • PALE GREEN

https://www.faraboutique.com/collections/jumpsuits/products/lana-open-back-jumpsuit-pale-green




I came back to Goa and still found I couldn't get enough of their clothes and I began purchasing more and more of their offerings. I think most of my earnings were spent in the Alchemy store this season than in any other store.



This season I was also very happy to meet one of the Founders of FARA, Rachel who impressed me the more and more I got to know the history of FARA and her experience in the field of fashion and living as a western woman in an eastern Indian village.




I wore FARA clothing throughout my time in Goa and took many items with me for my friends destination wedding in Thailand.



The dresses and the clothing carry themselves beautifully and gracefully in any environment whether on the local Indian village bus, being a companion of travelling on the back of a Royal enfield to the five star luxury wedding venue on Koh Samui island.



The garments drape your body effortlessly and ooze elegance and femininity no matter the environment or situation.


In addition by purchasing, wearing and promoting the clothes we are helping to contribute to a more sustainable fashion industry where it shifts towards buying quality instead of fast fashion where quantity is the main goal.




Two of my all time favourite items, so far, of FARA's collections have to be the LANA dress and the LANA jumpsuits modelled in this articles images.



LANA DRESS • MASALA TIE DYE

https://www.faraboutique.com/collections/dresses/products/silk-lana-dress-masala-tie-dye




I am so excited already to see how these girls vision will continue to grow into the next season and I cant wait for the new collection!!



FARA, I salute you for being , in my eyes, one of the leading expressions in the fashion industry for sustainable, ethical and quality fashion. For keeping in tune with your ethics as designers, for your contribution towards making women feel beautiful within their skin when they place on one of your pieces and for the expression of beauty for the sake of itself through each and every piece you have created.