THE POWER OF// "Sustainable & ethical Melbourne Based brand 'HARA the label'." by Kelly Mason

It is always my absolute pleasure to be supporting and sharing about slow, ethical and sustainable fashion brands...

For this feature I have chosen Melbourne city based bamboo & natural dye intimate brand "HARA the label"...


"HARA, meaning green in Hindi, is a clothing label designed for you and our earth collectively. Consciously creating pieces that are soft and beautiful with sustainable and ethical practices at the core. We strive from seed to store to empower lives and rejuvenate the earth. Our mission is to use the label as a platform to bring change, awareness and education to the issues within the fashion industry."


"While travelling India, founder, Allie Cameron, was first faced with the environmental impact that the fashion industry is having on the planet.

From the chemical runoff to the enormous amount of plastic use, she saw very quickly that things needed to change in order for the Earth to sustain its environment. After spending her time on local cotton farms talking directly with farmers, she wanted to create a solution to the problems - a clothing label where design meets sustainability.

She ended up in Indonesia a year later exploring natural dyes and clothing production on the Indonesian island, Bali.

HARA was officially started November 2016 but for Allie, HARA has been a work in progress since early 2013. When she was at high school she was really into finding vintage and second-hand pieces to wear. It turned into a small business where she would resell those pieces online. It was at this point she really began thinking about the environmental impact the clothing we wear has on the Earth.

Back then she didn’t know what it would be called or what exactly she would be selling but she knew the values behind it would be to help the Earth regain its power."


"Our vision is to have our whole supply chain in one country, one location.

At HARA we believe in transparent supply chains, ethical practices and supporting local economies.

All our products are naturally dyed, cut, sewn, packaged and shipped in Melbourne, Australia.

All employees work under the Australian Textile, Clothing, Footwear and Associated Industries Award 2010 which entitles them to the right to a living wage and ensure that wages for a normal work week, not including overtime, shall always meet at least legal or industry minimum standards. Wages shall be sufficient to meet the basic needs and to provide some discretionary income.

The TCF Award sets minimum hourly pay rates, which are reviewed annually by the federal wage setting body, the Fair Work Commission.

Ensuring our workplace is safe is one of your top priorities.

Things we take into account are adequate workplace lighting, seating, climate, floor coverings, hygiene, dining facilities, drinking water and toilet facilities.


"No pesticides, insecticides or fertilisers are used in the growing

Uses only rainwater to grow compared to cotton which uses up to 2700 litres of water for a single T-shirt

Doesn't need vast lands to grow as it can grow very densely

Produces 30% more oxygen & absorbs more carbon dioxide than trees

Grows up to a metre a day with some species growing up to 30m tall

New stems can be harvested again and again making bamboo one of the most sustainable raw materials in the world

Bamboo Fibre

In order to produce high-quality bamboo fabric, a process must be used which uses a non-toxic solvent to break down the ‘woody’ bamboo pulp. Crushed bamboo is soaked in the solvent to produce cellulose. Once the cellulose fibre is made all of the water and solvent used in the process is filtered out and reused so the entire process is eco-friendly and done in a closed-loop system.

There is some concern that the chemicals used are harmful, but when used responsibly it has absolutely no effect on the environment and workers’ health. It is routinely used in the processing of organic cotton into fibre and is approved by the Global Organic Textile Standards (GOTS) and the Soil Association. It is also widely used in everything from soap production to food preparation. Moreover it does not remain as a residue on bamboo clothing since it easily washes away.

We only source our bamboo fabrics from suppliers that can provide organic certifications for the growing of the raw bamboo and OEKO-TEX 100 certifications which proves that no harmful chemicals were used throughout the various stages of the process and no harmful chemicals are present at all on the final product.

Bamboo Fabric

Contains an anti-bacterial and anti-fungal bio-agent which is retained through the fabrication process and even after washing many, many times. This property makes all our products odour-resistant

Extremely hypo-allergenic which is great for eczema sufferers and those with sensitive skin

Feels great as it is a very soft fabric and very gentle on the skin

Has a neutral charge which makes it anti-static, so no more clinging clothes."


"Every single piece we create is naturally plant dyed by us. Printing & dying the bamboo ourselves in our warehouse in Melbourne, Australia. Natural dyes are not only beneficial for the earth but also for your skin. The combination of bamboo and natural dyes is our secret recipe for nourishing the skin and protecting the body. Embrace the slight variations in knowing your garment is truly unique. Each batch is is slightly unique to the next. The plants we use are currently:

  • Turmeric

  • Indigo

  • Madder Root

These three main ingredients make up our five colours: charcoal, pumpkin, olive, pink and powder blue. Using natural dyes is an important step in the production of our garments as they have a minimal environmental impact as they come from nature, are biodegradable and disposing of them does not cause pollution. Our natural dyes have minimal dye run but just in case - we suggest hand washing the first time you wash your garment to avoid any dye that may run from getting on other clothing. After the first wash, it is okay to machine washing on cold. Use natural soaps to clean your HARA pieces."


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